The Art of Building a Brand – The Story of Duluth Trading Co

Name: The Art of Building a Brand - The Story of Duluth Trading Co
SKU: dlz1742917339361
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A fascinating retrospective and celebration of Duluth Trading Company and its catalog cover art
Discover the graphic detail, sophistication, historical context, humor and energy of Duluth illustrations
Company history, brand-building insights, insider commentary and more
Treasure trove of ‘Early Years’ photos, notes and tidbits hearkening back to the early 1990s
Making the pivot to omni-channel brand, and navigating the introduction of Women’s
How the city of Duluth formed the company’s DNA ¨C and still influences company ads to this day
By Executive Chairman and Founder Steve L. Schlecht with Sally Collings
Hardcover book measures 9-1/4’W x 11-1/4’H x 1/2’D
116 pages
Imported